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	<title>vinny&#38;lucas</title>
	<link>https://vinny-lucas.com</link>
	<description>vinny&#38;lucas</description>
	<pubDate>Tue, 12 Aug 2025 08:38:31 +0000</pubDate>
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		<title>index</title>
				
		<link>https://vinny-lucas.com/index</link>

		<pubDate>Fri, 01 Aug 2025 11:04:52 +0000</pubDate>

		<dc:creator>vinny&#38;lucas</dc:creator>

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		<title>FORD &#124; accessibility mat</title>
				
		<link>https://vinny-lucas.com/FORD-accessibility-mat</link>

		<pubDate>Fri, 01 Aug 2025 11:04:53 +0000</pubDate>

		<dc:creator>vinny&#38;lucas</dc:creator>

		<guid isPermaLink="true">https://vinny-lucas.com/FORD-accessibility-mat</guid>

		<description>Accessibility MatFord Motor Company


	︎︎︎︎︎︎&#38;nbsp; innovation

	A car mat re-designed to work as a portable ramp for disabled drivers.
For a long time, Ford's brand strategy was based on the idea of promoting mobility 
and helping people move freely. The Accessibility Mat came to transform these beliefs into a tangible piece. 
A piece that helps people move freely, even when they are outside of the car.

🎬&#38;nbsp; &#38;nbsp;Director: Sala 12 + Paranoid🎨&#38;nbsp; &#38;nbsp;VFX: Marla🎵&#38;nbsp; &#38;nbsp;Music: Supersonica🤖&#38;nbsp; &#38;nbsp;Tech: Bizsys


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The Mat has sensors and a microprocessor that sends Bluetooth signals to the wheelchair user’s mobile phone 
and an app with a map point the exact place it was used. That way we could create a precious databank 
to be shared with local authorities in order to help build accessible cities.



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The Accessibility Mat is a car mat redesigned to work as a portable accessibility tool for disabled drivers. 
The driver just needs to get the Mat in the trunk, fold it, put in the back of their wheelchair, 
and use it whenever they need to.

The trunk mat was chosen because of its shape and the Ecosport
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 was chosen because it is the best-selling Ford vehicle for disabled drivers.

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A message that “Go Further” is not only a slogan, but a brand commitment.



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</description>
		
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	<item>
		<title>SKODA &#124; honeyed love</title>
				
		<link>https://vinny-lucas.com/SKODA-honeyed-love</link>

		<pubDate>Fri, 01 Aug 2025 11:04:55 +0000</pubDate>

		<dc:creator>vinny&#38;lucas</dc:creator>

		<guid isPermaLink="true">https://vinny-lucas.com/SKODA-honeyed-love</guid>

		<description>Honeyed LoveSkoda

	︎︎︎︎︎︎&#38;nbsp; global campaign

	To launch the All-New Škoda Kodiaq worldwide, we created a love story between 
two bumblebees who are torn apart and must fight to see each other again. 
It takes place during a family trip inside the Kodiaq, revealing its massive internal space 
and proving that love can make us do unbeelievable things.


🎬&#38;nbsp; &#38;nbsp;Director: Nicolai Fuglsig + MJZ
🎨&#38;nbsp; &#38;nbsp;VFX: 1920
🎵&#38;nbsp; &#38;nbsp;Music: Stevie Wonder



The Bumblebees and all the other CGI elements were created by 1920. 

It was part of a long and collaborative process in which we developed the characters, 
adding their main characteristics, such as shape, textures, and colours.




&#60;img width="2200" height="1474" width_o="2200" height_o="1474" data-src="https://freight.cargo.site/t/original/i/41040d23b6c57fc5044750d3f7e45001c9d147f56dfc2e6c2af946c7c9e3e461/3D__clay.jpg" data-mid="236533953" border="0"  src="https://freight.cargo.site/w/1000/i/41040d23b6c57fc5044750d3f7e45001c9d147f56dfc2e6c2af946c7c9e3e461/3D__clay.jpg" /&#62;





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After some research, we decided to go with Bumblebees, to make them look friendly but not cartoonish. 
In the end, we got to our lovely 'Beeyoncé' and 'Beeckham'.&#38;nbsp;

Two TV commercial stars that could be in a movie – like Top Gun, if you caught the reference.




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We created the boy's comic book from scratch so that the bee would land where we wanted it. 

The car inspired the story, as we discovered that Kodiaq is a brown bear inhabitant of Alaska.&#38;nbsp;
From this, the superhero Grizzly was born to protect nature and save the family trip.





🐻&#38;nbsp; &#38;nbsp;Illustration: Douglas Rezende / OitoseteStudio

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The campaign was launched globally along with a series of social assets exploring the cute characters, 
promoting the hybrid version and highlighting its top features.











As part of the campaign we created a series of stills to be explored in different digital and social channels by all Škoda's markets across the world.

📷&#38;nbsp; &#38;nbsp;Stills: Antonia Steyn

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The global campaign comprised a series of beauty shots of Kodiaq's main models to be used by all Škoda markets, along with lifestyle stills.


📷&#38;nbsp; &#38;nbsp;Photo: Marc &#38;amp; David

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</description>
		
	</item>
		
		
	<item>
		<title>ADIDAS &#124; global adidas nmd_v3</title>
				
		<link>https://vinny-lucas.com/ADIDAS-global-adidas-nmd_v3</link>

		<pubDate>Fri, 01 Aug 2025 11:05:00 +0000</pubDate>

		<dc:creator>vinny&#38;lucas</dc:creator>

		<guid isPermaLink="true">https://vinny-lucas.com/ADIDAS-global-adidas-nmd_v3</guid>

		<description>NMD Heatmap
ADIDAS Originals

	︎︎︎︎︎︎&#38;nbsp; global campaign

	After its launch in 2015 and multiple successful seasons, the NMD franchise has lost interest 
from the fashion channel. In 2022 the NMD_V3 model was chosen to re-engage and excite gen-z 
mainstream modern sneakerhead consumers about the NMD franchise in a global campaign.

🎬&#38;nbsp; &#38;nbsp;Director: Global Studio + Partizan🎨&#38;nbsp; &#38;nbsp;VFX: Studio Radijs


&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/1cfa4129ee4efc2945a16d9807bc6274c0c3ea04e5449f554c05c0b22710bbf1/NMD__mockup.jpg" data-mid="236534022" border="0"  src="https://freight.cargo.site/w/1000/i/1cfa4129ee4efc2945a16d9807bc6274c0c3ea04e5449f554c05c0b22710bbf1/NMD__mockup.jpg" /&#62;


The starting point of the campaign was to explore the innate free spirit of the modern nomads. 
To do that, we created a heat-map visual language that translates their move through the city. 

An energetic, vibrant look and feel, suited to the NMD franchise.
To represent the nomad free-spirit we invited three adidas’ global assets: Benzema, Anitta and Bizarrap. 

With this variety of talents we could also reach the different markets globally.



	
&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/626e1fa813518280a2331c4e8f80c3a9317d64a0532a5a8eec660c26e3072f90/FW22_NMDV3_-GY6818_ANITTA_VERTICAL.jpg" data-mid="236533968" border="0"  src="https://freight.cargo.site/w/1000/i/626e1fa813518280a2331c4e8f80c3a9317d64a0532a5a8eec660c26e3072f90/FW22_NMDV3_-GY6818_ANITTA_VERTICAL.jpg" /&#62;

	








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In addition to the talents’ films, we have also created a product-focused film, 
exploring the energetic vibe of the cast in an urban environment, coming together to create a sense of community.

For all colorways we shot a full product image and applied a graphic treatment in line with the colorway of the shoe.



&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a04f9df9e72c31f0847f1e35ee77baace1ac9bb96e53c7a7ddc8b444ec0f5ace/FW22_NMDV3_-GX2089_GY6818_FZ6139_FULLBODY_GROUP.jpg" data-mid="236533973" border="0"  src="https://freight.cargo.site/w/1000/i/a04f9df9e72c31f0847f1e35ee77baace1ac9bb96e53c7a7ddc8b444ec0f5ace/FW22_NMDV3_-GX2089_GY6818_FZ6139_FULLBODY_GROUP.jpg" /&#62;
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&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3f91722abe3564b8d23a1a2ed3dfc1a0656f69b28c870a84aeb9d7df999839d6/FW22_NMDV3_-GX2089_HERO_FEMALE_FULLBODY_1.jpg" data-mid="236533987" border="0"  src="https://freight.cargo.site/w/1000/i/3f91722abe3564b8d23a1a2ed3dfc1a0656f69b28c870a84aeb9d7df999839d6/FW22_NMDV3_-GX2089_HERO_FEMALE_FULLBODY_1.jpg" /&#62;
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&#60;img width="1499" height="1000" width_o="1499" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cb99a2d81c651f4a74fb473572e3f7b546a7bf387a78855df5cd583f5d14fb5f/FW22_NMDV3_-GX2089_HERO_GROUP.jpg" data-mid="236533988" border="0"  src="https://freight.cargo.site/w/1000/i/cb99a2d81c651f4a74fb473572e3f7b546a7bf387a78855df5cd583f5d14fb5f/FW22_NMDV3_-GX2089_HERO_GROUP.jpg" /&#62;



&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/11bea1e74c32335b7bb733d50f453a2a25d0f4e0c62095b86e8655da1be35f6f/512dbc58377f52ded49c25a87889eb52.gif" data-mid="236958882" border="0" data-scale="12" src="https://freight.cargo.site/w/500/i/11bea1e74c32335b7bb733d50f453a2a25d0f4e0c62095b86e8655da1be35f6f/512dbc58377f52ded49c25a87889eb52.gif" /&#62;Adidas has also partnered with different digital influencers around the world, 
bringing diversity to the urban nomads and reaching all the key markets of the campaign. 

They created a series of videos for TikTok presenting the new NMD_V3.











&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/fa19463c7faa91854b0333a7f744de7db7eef1139d215b5c134a60a9ca479c65/FW22_NMDV3_-GY4134_CLOSE-UP.jpg" data-mid="236533985" border="0"  src="https://freight.cargo.site/w/1000/i/fa19463c7faa91854b0333a7f744de7db7eef1139d215b5c134a60a9ca479c65/FW22_NMDV3_-GY4134_CLOSE-UP.jpg" /&#62;
&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/c0bb5cbdef3cb2c3e7fc3277d9ec1e7e29fcb61f6cf9b52d5b046dbf1ddca286/nmd__edit-3.gif" data-mid="236533990" border="0"  src="https://freight.cargo.site/w/690/i/c0bb5cbdef3cb2c3e7fc3277d9ec1e7e29fcb61f6cf9b52d5b046dbf1ddca286/nmd__edit-3.gif" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/46d14f421748d0380443e02ff26f894a6c7c88ac19c4f43b9f3b52428835fc37/FW22_NMDV3_-GX2089_MALE_HALO_FULLBODY_ANGLE1.jpg" data-mid="236533983" border="0"  src="https://freight.cargo.site/w/1000/i/46d14f421748d0380443e02ff26f894a6c7c88ac19c4f43b9f3b52428835fc37/FW22_NMDV3_-GX2089_MALE_HALO_FULLBODY_ANGLE1.jpg" /&#62;


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;On her Instagram, Anitta promoted the campaign assets &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; and gave her testimonial as an urban nomad who created her own path. 
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;

&#60;img width="480" height="473" width_o="480" height_o="473" data-src="https://freight.cargo.site/t/original/i/fdaad4878739aa4838688204bb051d23cc13a9b5c7dd96de1f6d056f75250cbb/giphy.gif" data-mid="236533991" border="0"  src="https://freight.cargo.site/w/480/i/fdaad4878739aa4838688204bb051d23cc13a9b5c7dd96de1f6d056f75250cbb/giphy.gif" /&#62;


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&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/b16d1c661c10301747e25689e153834adbd6aadcb2f1b3e86138a3df9964bf84/NMD__base-2.gif" data-mid="236533993" border="0"  src="https://freight.cargo.site/w/690/i/b16d1c661c10301747e25689e153834adbd6aadcb2f1b3e86138a3df9964bf84/NMD__base-2.gif" /&#62;
&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/7a10f84774432d93a4adde1126ca659d6207806a26656fc6ebd735e1861784fa/NMD__base-1.gif" data-mid="236533992" border="0"  src="https://freight.cargo.site/w/690/i/7a10f84774432d93a4adde1126ca659d6207806a26656fc6ebd735e1861784fa/NMD__base-1.gif" /&#62;
&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/00f7f184988608d09d8c608b37c671cc070aa639d9e4e023e88543c5f46cc071/NMD__base-4.gif" data-mid="236533995" border="0"  src="https://freight.cargo.site/w/690/i/00f7f184988608d09d8c608b37c671cc070aa639d9e4e023e88543c5f46cc071/NMD__base-4.gif" /&#62;
&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/eae64beb2f266cdfb81481af12a1de9070c63889752f9db0af3e9e6f76e61cf2/NMD__base-7.gif" data-mid="236533997" border="0"  src="https://freight.cargo.site/w/690/i/eae64beb2f266cdfb81481af12a1de9070c63889752f9db0af3e9e6f76e61cf2/NMD__base-7.gif" /&#62;
&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/8b9a96e9174711d21277e1aac0c4bc3bc35008e284979dd210f7044c38c60372/NMD__base-3.gif" data-mid="236533994" border="0"  src="https://freight.cargo.site/w/690/i/8b9a96e9174711d21277e1aac0c4bc3bc35008e284979dd210f7044c38c60372/NMD__base-3.gif" /&#62;
&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/337c8c166baa5e86e562966616e757b1ecfd4d15edc2b854b4c61d9717f0e329/NMD__base-8.gif" data-mid="236533998" border="0"  src="https://freight.cargo.site/w/690/i/337c8c166baa5e86e562966616e757b1ecfd4d15edc2b854b4c61d9717f0e329/NMD__base-8.gif" /&#62;
&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/559ff7e4a9eb8b71ca4d2d732a8fdf90438eb11b6ed0636bfc19da6e7eb81320/NMD__base-5.gif" data-mid="236533996" border="0"  src="https://freight.cargo.site/w/690/i/559ff7e4a9eb8b71ca4d2d732a8fdf90438eb11b6ed0636bfc19da6e7eb81320/NMD__base-5.gif" /&#62;
&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/bf74689e691075121e53d2de4de894824015cb570b462161e1d5b2378e2a0735/NMD__base-10.gif" data-mid="236533999" border="0"  src="https://freight.cargo.site/w/690/i/bf74689e691075121e53d2de4de894824015cb570b462161e1d5b2378e2a0735/NMD__base-10.gif" /&#62;

	


&#60;img width="1500" height="929" width_o="1500" height_o="929" data-src="https://freight.cargo.site/t/original/i/99bb3c442068c1842c31017a572a1aa845d43403a55cbb1d4a7950870184dee2/SITE.png" data-mid="236534002" border="0"  src="https://freight.cargo.site/w/1000/i/99bb3c442068c1842c31017a572a1aa845d43403a55cbb1d4a7950870184dee2/SITE.png" /&#62;
&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/c71155fa2e05dd51ef5d615bd4969cdb943ec12df60b45830aee0f5fd4d429e8/source.gif" data-mid="236534003" border="0"  src="https://freight.cargo.site/w/500/i/c71155fa2e05dd51ef5d615bd4969cdb943ec12df60b45830aee0f5fd4d429e8/source.gif" /&#62;
 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
@blackpinkofficial&#38;nbsp;🖤💗 Rosé, Jennie, Jisoo and Lisa&#38;nbsp;
&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/8706e97b3f23bf2318e728fbb439299dcc60edf6a99f605187054fbc50267902/nmd__edit-4.gif" data-mid="236534001" border="0"  src="https://freight.cargo.site/w/690/i/8706e97b3f23bf2318e728fbb439299dcc60edf6a99f605187054fbc50267902/nmd__edit-4.gif" /&#62;
&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/3a5d994a5a3bcbd5066c3f44fb358bcfec4d087e97483a8a93a31f94c8f76b7f/edit__black-2.gif" data-mid="236534021" border="0"  src="https://freight.cargo.site/w/640/i/3a5d994a5a3bcbd5066c3f44fb358bcfec4d087e97483a8a93a31f94c8f76b7f/edit__black-2.gif" /&#62;

One of the campaign's challenges was to bring the new generation of urban nomads closer.
 
To make it happen, part of the editorial was made with kids, following the same visual language.


&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7c628e329beec136b7f3a16b73b50e98405762dc6fea61422168a3d110c568c3/FW22_NMDV3_-GX2034_FULLBODY.jpg" data-mid="236534006" border="0"  src="https://freight.cargo.site/w/1000/i/7c628e329beec136b7f3a16b73b50e98405762dc6fea61422168a3d110c568c3/FW22_NMDV3_-GX2034_FULLBODY.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/758be363be4e05bd664d12a8f99e5cfc30bc9c304b642861fab2b7d2f04756d7/FW22_NMDV3_-GX2033_FULLBODY.jpg" data-mid="236534004" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/758be363be4e05bd664d12a8f99e5cfc30bc9c304b642861fab2b7d2f04756d7/FW22_NMDV3_-GX2033_FULLBODY.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/adb16681bece4b216f1f35b49cbecf52fbed9b99f8a926db2b50e655bde1758f/FW22_NMDV3_-GX2034_CLOSE-UP.jpg" data-mid="236534005" border="0" data-scale="40" src="https://freight.cargo.site/w/1000/i/adb16681bece4b216f1f35b49cbecf52fbed9b99f8a926db2b50e655bde1758f/FW22_NMDV3_-GX2034_CLOSE-UP.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ee4ca42b40c6893e73cb2b6dc9360db3eff19a9b30b587fd1df6f19030a7136e/FW22_NMDV3_-GX2034_GX2033_GROUP.jpg" data-mid="236534007" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/ee4ca42b40c6893e73cb2b6dc9360db3eff19a9b30b587fd1df6f19030a7136e/FW22_NMDV3_-GX2034_GX2033_GROUP.jpg" /&#62;

&#60;img width="876" height="136" width_o="876" height_o="136" data-src="https://freight.cargo.site/t/original/i/2bab29129a92762e8cb849a622f8c8651196faf00377ba47434f10a2f423c679/NMD__logo-2.png" data-mid="236534017" border="0"  src="https://freight.cargo.site/w/876/i/2bab29129a92762e8cb849a622f8c8651196faf00377ba47434f10a2f423c679/NMD__logo-2.png" /&#62;







&#60;img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/895f6f2c76dfd21415f940f9951d773d9307c638fa3424ec874e4f536d3185c4/FW22_NMDV3_-HP4316_CU_ANGLE1.jpg" data-mid="236534014" border="0"  src="https://freight.cargo.site/w/1000/i/895f6f2c76dfd21415f940f9951d773d9307c638fa3424ec874e4f536d3185c4/FW22_NMDV3_-HP4316_CU_ANGLE1.jpg" /&#62;
&#60;img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/a39b2db5afb87acadd360b70e15a638f17d74ac79f2a0eef295bc7a04af5edf7/FW22_NMDV3_-FZ6139_CU_ANGLE1.jpg" data-mid="236534008" border="0"  src="https://freight.cargo.site/w/1000/i/a39b2db5afb87acadd360b70e15a638f17d74ac79f2a0eef295bc7a04af5edf7/FW22_NMDV3_-FZ6139_CU_ANGLE1.jpg" /&#62;
&#60;img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/25f742f0dfe98aea1b336c5b231db82228f79a5f4b255ad424111abeaba53dd3/FW22_NMDV3_-GW1977_CU_ANGLE1.jpg" data-mid="236534009" border="0"  src="https://freight.cargo.site/w/1000/i/25f742f0dfe98aea1b336c5b231db82228f79a5f4b255ad424111abeaba53dd3/FW22_NMDV3_-GW1977_CU_ANGLE1.jpg" /&#62;
&#60;img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/a0987c8fef10866f463b74ea92f5cc345da8497c12c49f43633d07438547b462/FW22_NMDV3_-GX2088_CU_ANGLE1.jpg" data-mid="236534012" border="0"  src="https://freight.cargo.site/w/1000/i/a0987c8fef10866f463b74ea92f5cc345da8497c12c49f43633d07438547b462/FW22_NMDV3_-GX2088_CU_ANGLE1.jpg" /&#62;
&#60;img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/8ddf7bad6616c1510bd29869daef7e319c77b05b2fda4d17eb85c3292745e632/FW22_NMDV3_-HQ3970_CU_ANGLE1.jpg" data-mid="236534015" border="0"  src="https://freight.cargo.site/w/1000/i/8ddf7bad6616c1510bd29869daef7e319c77b05b2fda4d17eb85c3292745e632/FW22_NMDV3_-HQ3970_CU_ANGLE1.jpg" /&#62;
&#60;img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/a3c015db0b621b1a550c56cf9620cd74cbf5626b4d3c4f6d87e357463bb940b5/FW22_NMDV3_-GX2033_CU_ANGLE1.jpg" data-mid="236534010" border="0"  src="https://freight.cargo.site/w/1000/i/a3c015db0b621b1a550c56cf9620cd74cbf5626b4d3c4f6d87e357463bb940b5/FW22_NMDV3_-GX2033_CU_ANGLE1.jpg" /&#62;
&#60;img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/65a4c3ae9ea28af77e6c02f92e0387a3ffd60616a42b028dbc3f1bae2a382c80/FW22_NMDV3_-HQ3969_CU_ANGLE1.jpg" data-mid="236534016" border="0"  src="https://freight.cargo.site/w/1000/i/65a4c3ae9ea28af77e6c02f92e0387a3ffd60616a42b028dbc3f1bae2a382c80/FW22_NMDV3_-HQ3969_CU_ANGLE1.jpg" /&#62;
&#60;img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/096e05a76ccc0b4f4423bacbe1b78bfeca88f745717fc1948a037f850f6afddd/FW22_NMDV3_-GX2034_CU_ANGLE1.jpg" data-mid="236534011" border="0"  src="https://freight.cargo.site/w/1000/i/096e05a76ccc0b4f4423bacbe1b78bfeca88f745717fc1948a037f850f6afddd/FW22_NMDV3_-GX2034_CU_ANGLE1.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>COCA COLA &#124; treecording</title>
				
		<link>https://vinny-lucas.com/COCA-COLA-treecording</link>

		<pubDate>Fri, 01 Aug 2025 11:04:59 +0000</pubDate>

		<dc:creator>vinny&#38;lucas</dc:creator>

		<guid isPermaLink="true">https://vinny-lucas.com/COCA-COLA-treecording</guid>

		<description>Treecording
Coca Cola

	︎︎︎︎︎︎&#38;nbsp; global digital experience

	Christmas is a pivotal moment of the year that embodies Coca-Cola’s core values, 
and the beauty of sharing joyful moments with loved ones. 

For Christmas 2021, after launching their new "Real Magic" platform, 
Coca-Cola wanted to create an immersive digital experience that would let people 
truly feel the magic of the season, bringing them closer together.
The idea was to create magical festive greetings with a tool that turns 
he unique sound waves of voices into a virtual and shareable Christmas tree.




🤖&#38;nbsp; &#38;nbsp;Tech: Happy Finish






Using 3D design, augmented reality mapping and sound reactive programming 
The Treecording generates one-of-a-kind greetings, each unique as the voice that shaped it. 




&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/f75bc3403c63a0459628cf577868e7c25112d7865734273f7ba61223a4add4c5/edit__3.gif" data-mid="236533959" border="0"  src="https://freight.cargo.site/w/690/i/f75bc3403c63a0459628cf577868e7c25112d7865734273f7ba61223a4add4c5/edit__3.gif" /&#62;





	
&#60;img width="721" height="242" width_o="721" height_o="242" data-src="https://freight.cargo.site/t/original/i/0b13a88362997586163970e5fd3d51cf742a214571d295b67d0856f4b504ee94/coca.png" data-mid="236533964" border="0"  src="https://freight.cargo.site/w/721/i/0b13a88362997586163970e5fd3d51cf742a214571d295b67d0856f4b504ee94/coca.png" /&#62;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;When the tree is shared, recipients can let it grow &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; and listen to the recording wherever they wish.



&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/3d1eceac54dac14ba5d5855a1dc3a01789b12a585eb059d67d907d56082069cd/edit__2.gif" data-mid="236533958" border="0"  src="https://freight.cargo.site/w/690/i/3d1eceac54dac14ba5d5855a1dc3a01789b12a585eb059d67d907d56082069cd/edit__2.gif" /&#62;









&#60;img width="563" height="1000" width_o="563" height_o="1000" data-src="https://freight.cargo.site/t/original/i/115fd11defb58146c099e1b494c43718463417ff8eb33ea74a6defbd4356266f/2gwnqi404evjo85fo5r8g0un5a90npnv26q05ndf7ee2e9drlz64vho6-540x960.gif" data-mid="236533962" border="0"  src="https://freight.cargo.site/w/563/i/115fd11defb58146c099e1b494c43718463417ff8eb33ea74a6defbd4356266f/2gwnqi404evjo85fo5r8g0un5a90npnv26q05ndf7ee2e9drlz64vho6-540x960.gif" /&#62;
&#60;img width="563" height="1000" width_o="563" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4797bf1356eff57c4772f0146762c7d6871b8c16d4c11cfad40b1e45985b9c41/2ffx98k420jrghyrasmlebqxwyj1h3z9c90jxlsverobxfwjmu83mh4g-540x960.gif" data-mid="236533961" border="0"  src="https://freight.cargo.site/w/563/i/4797bf1356eff57c4772f0146762c7d6871b8c16d4c11cfad40b1e45985b9c41/2ffx98k420jrghyrasmlebqxwyj1h3z9c90jxlsverobxfwjmu83mh4g-540x960.gif" /&#62;



&#60;img width="540" height="960" width_o="540" height_o="960" data-src="https://freight.cargo.site/t/original/i/669bb0c297d557ead047f966b0b6b1ccb41a93f1a89050ad6289927de148b3c8/cel_3.png" data-mid="236960996" border="0"  src="https://freight.cargo.site/w/540/i/669bb0c297d557ead047f966b0b6b1ccb41a93f1a89050ad6289927de148b3c8/cel_3.png" /&#62;
&#60;img width="540" height="960" width_o="540" height_o="960" data-src="https://freight.cargo.site/t/original/i/68a21bee5d5f8c886e041fff508cc93a27f37a3e2edfb742b2fededdb87ebdc9/cel_1.png" data-mid="236960994" border="0"  src="https://freight.cargo.site/w/540/i/68a21bee5d5f8c886e041fff508cc93a27f37a3e2edfb742b2fededdb87ebdc9/cel_1.png" /&#62;
&#60;img width="540" height="960" width_o="540" height_o="960" data-src="https://freight.cargo.site/t/original/i/8371dc3ec02a42ff164e29fb1caf4f63d91caabd6b14b737792f36385bad2c3c/cel_2.png" data-mid="236960995" border="0"  src="https://freight.cargo.site/w/540/i/8371dc3ec02a42ff164e29fb1caf4f63d91caabd6b14b737792f36385bad2c3c/cel_2.png" /&#62;


To engage the audience, a series of OOH ads and social media content was created as part of the activation.

&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/604a86bfdc969e4b6e2e80743ab90e84f6d255b0989c360a3da0fe89d261b11f/OOH__coca03.jpg" data-mid="236961066" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/604a86bfdc969e4b6e2e80743ab90e84f6d255b0989c360a3da0fe89d261b11f/OOH__coca03.jpg" /&#62;



&#60;img width="2300" height="1533" width_o="2300" height_o="1533" data-src="https://freight.cargo.site/t/original/i/8cbded345757354224657b80045c8b3316fd520016076f1403ce09b34a2ba60a/OOH__coca02.jpg" data-mid="236961062" border="0"  src="https://freight.cargo.site/w/1000/i/8cbded345757354224657b80045c8b3316fd520016076f1403ce09b34a2ba60a/OOH__coca02.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2d8d88acd24e81d3744724439f29eb84661a9adde44f438e904cf57311b466ab/OOH__coca04.jpg" data-mid="236961068" border="0"  src="https://freight.cargo.site/w/1000/i/2d8d88acd24e81d3744724439f29eb84661a9adde44f438e904cf57311b466ab/OOH__coca04.jpg" /&#62;
&#60;img width="2200" height="1467" width_o="2200" height_o="1467" data-src="https://freight.cargo.site/t/original/i/c518d01652727b017b67c405489d1cd82c3bab14ec9f29678ce9717b8a52d14f/OOH__coca01.jpg" data-mid="236961059" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/c518d01652727b017b67c405489d1cd82c3bab14ec9f29678ce9717b8a52d14f/OOH__coca01.jpg" /&#62;
The Treecording reached more than one million unique visits with a 143% share rate, 
helping family and friends connect and share the magic of Christmas wherever they were, with personalized greetings.


&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/e5a9f79395baa50fda638faff23c3123821a2234ea095c33fdf2f3029265d6e0/edit__4.gif" data-mid="236533960" border="0"  src="https://freight.cargo.site/w/690/i/e5a9f79395baa50fda638faff23c3123821a2234ea095c33fdf2f3029265d6e0/edit__4.gif" /&#62;

&#60;img width="279" height="209" width_o="279" height_o="209" data-src="https://freight.cargo.site/t/original/i/55d70ff00fb39ac1181c3c8eb83d06c6506acc17863b77e4b754a26183003471/graphics-coca-cola-774238.gif" data-mid="236961096" border="0"  src="https://freight.cargo.site/w/279/i/55d70ff00fb39ac1181c3c8eb83d06c6506acc17863b77e4b754a26183003471/graphics-coca-cola-774238.gif" /&#62;



&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/425f103941f4a866e0cb1737bce05b42c69924e425c5c491e73fa393267175fc/edit__1.gif" data-mid="236533957" border="0"  src="https://freight.cargo.site/w/640/i/425f103941f4a866e0cb1737bce05b42c69924e425c5c491e73fa393267175fc/edit__1.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>SKODA &#124; human at heart</title>
				
		<link>https://vinny-lucas.com/SKODA-human-at-heart</link>

		<pubDate>Tue, 12 Aug 2025 08:38:31 +0000</pubDate>

		<dc:creator>vinny&#38;lucas</dc:creator>

		<guid isPermaLink="true">https://vinny-lucas.com/SKODA-human-at-heart</guid>

		<description>Human at heartSkoda

	︎︎︎︎︎︎&#38;nbsp; global campaign


	Škoda wanted to introduce its concept car to the world, a car whose innovation 
was inspired by people, by the millions who have driven a Škoda.
The Vision O represents this evolution, a forward-looking concept shaped 
not only by innovation but also by people’s curiosity and aspirations.
The most human-centred car ever created, proving that the future 
is brighter when shaped with a human touch.




🎬&#38;nbsp; &#38;nbsp;Director: Aggressive + Loop + Cinq🎨&#38;nbsp; &#38;nbsp;VFX: YeapCrew🎵&#38;nbsp; &#38;nbsp;Music: BMM Network



&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/71f0ff13b10a7be0228aa1eaa3324d13ca59359f2fa3562f9faa23d93ed26dbc/gif_1.gif" data-mid="238609448" border="0"  src="https://freight.cargo.site/w/640/i/71f0ff13b10a7be0228aa1eaa3324d13ca59359f2fa3562f9faa23d93ed26dbc/gif_1.gif" /&#62;
&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/0ed1eb2f50480a0eb9c2ee7f576943545502fb8d1888b3aa4ba3a84fb3807d1a/gif_2.gif" data-mid="238609449" border="0"  src="https://freight.cargo.site/w/640/i/0ed1eb2f50480a0eb9c2ee7f576943545502fb8d1888b3aa4ba3a84fb3807d1a/gif_2.gif" /&#62;
&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/29afc0d6019775c68315e9cae286d88f89cbebd5d4419b17b9dddd9358b80f3f/gif_3.gif" data-mid="238609450" border="0"  src="https://freight.cargo.site/w/640/i/29afc0d6019775c68315e9cae286d88f89cbebd5d4419b17b9dddd9358b80f3f/gif_3.gif" /&#62;
&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/84b53e2d6a7a243ca9b0c49130a4728481a79fc18f66a12e9110dde4199eefe0/gif_6.gif" data-mid="238609453" border="0"  src="https://freight.cargo.site/w/640/i/84b53e2d6a7a243ca9b0c49130a4728481a79fc18f66a12e9110dde4199eefe0/gif_6.gif" /&#62;
&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/8eb94193cc81f8328cdfe69eee5a67ab763f2178ee34348debb225004afe947e/gif_5.gif" data-mid="238609452" border="0"  src="https://freight.cargo.site/w/640/i/8eb94193cc81f8328cdfe69eee5a67ab763f2178ee34348debb225004afe947e/gif_5.gif" /&#62;
&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/a88145227112d86622a345dfb04cf2ba3f394d62d77bd1c57b58e2d9992e06d3/gif_4.gif" data-mid="238609451" border="0"  src="https://freight.cargo.site/w/640/i/a88145227112d86622a345dfb04cf2ba3f394d62d77bd1c57b58e2d9992e06d3/gif_4.gif" /&#62;

Two teaser films were created and shared on Škoda’s social channels, offering a glimpse into the interior 
and exterior details of the car, all designed to spark curiosity and build anticipation.







&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5331a9c3ca7f1bd9d97ec0521e0cd2da8fa56515545ed1e711d0f9f1e9bd5e92/visionO__KV-4.jpg" data-mid="238356914" border="0"  src="https://freight.cargo.site/w/1000/i/5331a9c3ca7f1bd9d97ec0521e0cd2da8fa56515545ed1e711d0f9f1e9bd5e92/visionO__KV-4.jpg" /&#62;


Here are a few stills we put together from the film’s visual style, capturing its mood, 
colors, and storytelling in static images that help bring the concept to life.


&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/20e05fc0d66c43278d2943ea88768e9f5c6531fdddff8070c247bb63590a5b37/carro--1.jpg" data-mid="238306990" border="0"  src="https://freight.cargo.site/w/1000/i/20e05fc0d66c43278d2943ea88768e9f5c6531fdddff8070c247bb63590a5b37/carro--1.jpg" /&#62;
&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/a5afff7200d64850726da727e22f93d729565e9d581a66f19427cf8885ff5abb/carro--4.jpg" data-mid="238306997" border="0"  src="https://freight.cargo.site/w/1000/i/a5afff7200d64850726da727e22f93d729565e9d581a66f19427cf8885ff5abb/carro--4.jpg" /&#62;
&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/8c9f830841c7c937dbdeba1bfcc8121e2f6eaea742edb063d4ec169fb6c18291/carro--3.jpg" data-mid="238306995" border="0"  src="https://freight.cargo.site/w/1000/i/8c9f830841c7c937dbdeba1bfcc8121e2f6eaea742edb063d4ec169fb6c18291/carro--3.jpg" /&#62;
&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/25a4914eca283400b63c48f1e522f8125074748a407c309090f7e86f5ff531b1/carro--5.jpg" data-mid="238307000" border="0"  src="https://freight.cargo.site/w/1000/i/25a4914eca283400b63c48f1e522f8125074748a407c309090f7e86f5ff531b1/carro--5.jpg" /&#62;
&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/079767394f566a6529a86ccf4c3ada7c7cc0917d9808cff96d86c87531b123b9/carro--6.jpg" data-mid="238307002" border="0"  src="https://freight.cargo.site/w/1000/i/079767394f566a6529a86ccf4c3ada7c7cc0917d9808cff96d86c87531b123b9/carro--6.jpg" /&#62;
&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/d59fa0eabc577148675dc22f4b09ae6941757219bcdcfa93b8ccb30e0c1a710d/carro--2.jpg" data-mid="238306993" border="0"  src="https://freight.cargo.site/w/1000/i/d59fa0eabc577148675dc22f4b09ae6941757219bcdcfa93b8ccb30e0c1a710d/carro--2.jpg" /&#62;


On social media, following the teaser and reveal, we promoted the Vision O with posts that explored the campaign concept.

&#60;img width="966" height="1499" width_o="966" height_o="1499" data-src="https://freight.cargo.site/t/original/i/146fbeebba6faaa29820ff9405542a567cd52a8592463cfe5de6e79dc1fdd420/IG-post-3.jpg" data-mid="238306119" border="0"  src="https://freight.cargo.site/w/966/i/146fbeebba6faaa29820ff9405542a567cd52a8592463cfe5de6e79dc1fdd420/IG-post-3.jpg" /&#62;
&#60;img width="966" height="1499" width_o="966" height_o="1499" data-src="https://freight.cargo.site/t/original/i/04f65d93e3208d8ac514c163ea47fde0082430636e43eb655853b413cf739fdb/IG-post-2.jpg" data-mid="238306118" border="0"  src="https://freight.cargo.site/w/966/i/04f65d93e3208d8ac514c163ea47fde0082430636e43eb655853b413cf739fdb/IG-post-2.jpg" /&#62;
&#60;img width="966" height="1499" width_o="966" height_o="1499" data-src="https://freight.cargo.site/t/original/i/83a838bab5e96ca065f183748213f4c09aab037c5cc8d7c41eea3fcc4def5c33/IG-post-1.jpg" data-mid="238353804" border="0"  src="https://freight.cargo.site/w/966/i/83a838bab5e96ca065f183748213f4c09aab037c5cc8d7c41eea3fcc4def5c33/IG-post-1.jpg" /&#62;


As part of the campaign, we unveiled a striking series of billboards showcasing Škoda’s new concept car, 
turning city streets into windows to the future of mobility.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d8e83fa93f540da47a982e54a652b65d5dfceafb039b2bc6e769258118526e84/visionO__KV-5.jpg" data-mid="238353653" border="0"  src="https://freight.cargo.site/w/1000/i/d8e83fa93f540da47a982e54a652b65d5dfceafb039b2bc6e769258118526e84/visionO__KV-5.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6fd4ab00e3931e89804a052c0e7606432c77c4522484babf74c826abc96172d6/visionO__KV-2.jpg" data-mid="238353762" border="0"  src="https://freight.cargo.site/w/1000/i/6fd4ab00e3931e89804a052c0e7606432c77c4522484babf74c826abc96172d6/visionO__KV-2.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b67be3f56a8a2e345b17115d262d5031242b5d52a9079a29d743d757dc4322e2/visionO__KV.jpg" data-mid="238306424" border="0"  src="https://freight.cargo.site/w/1000/i/b67be3f56a8a2e345b17115d262d5031242b5d52a9079a29d743d757dc4322e2/visionO__KV.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/67c1ac3ac4ca3c1e05755b037b733f67969a3c28dde14d9d1db2f15888eaa333/visionO__KV-3.jpg" data-mid="238306417" border="0"  src="https://freight.cargo.site/w/1000/i/67c1ac3ac4ca3c1e05755b037b733f67969a3c28dde14d9d1db2f15888eaa333/visionO__KV-3.jpg" /&#62;

&#60;img width="2000" height="1335" width_o="2000" height_o="1335" data-src="https://freight.cargo.site/t/original/i/d93f1b833fa1e7b6a8f716879e18b2e30b058ce27ce33521c81d34be6b8aa28e/billboard2.jpg" data-mid="238306527" border="0"  src="https://freight.cargo.site/w/1000/i/d93f1b833fa1e7b6a8f716879e18b2e30b058ce27ce33521c81d34be6b8aa28e/billboard2.jpg" /&#62;
&#60;img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/539441808d1cdf98c6f5c7bdd47b324ab38d6b73231f281b48aee1b5b9b73495/billboard1.jpg" data-mid="238306415" border="0"  src="https://freight.cargo.site/w/1000/i/539441808d1cdf98c6f5c7bdd47b324ab38d6b73231f281b48aee1b5b9b73495/billboard1.jpg" /&#62;



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Klaus Zellmer, CEO of Škoda Auto, at the world premiere of the brand-new Škoda Vision O design concept in Munich.





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Automotive influencers from around the world explored the Vision O’s features and details, creating original content for their channels.




Discover more about the Vision O.







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Behind the scenes


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&#60;img width="667" height="1000" width_o="667" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7b9cf68314da09ad24058af183edc09a0fe2bae6008df4e5d61a6d5b1c022bf3/BTS-VISION-O-125.jpg" data-mid="238358298" border="0"  src="https://freight.cargo.site/w/667/i/7b9cf68314da09ad24058af183edc09a0fe2bae6008df4e5d61a6d5b1c022bf3/BTS-VISION-O-125.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>GATORADE &#124; g billboard</title>
				
		<link>https://vinny-lucas.com/GATORADE-g-billboard</link>

		<pubDate>Fri, 01 Aug 2025 11:05:14 +0000</pubDate>

		<dc:creator>vinny&#38;lucas</dc:creator>

		<guid isPermaLink="true">https://vinny-lucas.com/GATORADE-g-billboard</guid>

		<description>Billboard refrigerator
Gatorade

	︎︎︎︎︎︎&#38;nbsp; outdoor

	A stadium billboard that has changed the game.
_

Gatorade was losing market share in Brazil but had a limited budget to invest in publicity. 
The challenge was to add a creative solution for their advertising investment.
They sponsor the major football leagues in the country. 

But after so many years, it doesn’t catch people’s attention, 
they almost forget about this partnership. The solution was to transform 
the stadium billboards that have been in the same format over the years into a cool activation. 

Literally ;)



🎬&#38;nbsp; &#38;nbsp;Director: 7 filmes + Big Bonsai🎵&#38;nbsp; &#38;nbsp;Music: Mugshot&#60;img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/bb91fc3c72780d02ef4991334a0314204fc246a3afae2ebb96159452f2f8e034/G__Placa001_2560.jpeg" data-mid="236534082" border="0"  src="https://freight.cargo.site/w/1000/i/bb91fc3c72780d02ef4991334a0314204fc246a3afae2ebb96159452f2f8e034/G__Placa001_2560.jpeg" /&#62;




&#60;img width="2560" height="1422" width_o="2560" height_o="1422" data-src="https://freight.cargo.site/t/original/i/3689867a30f6afa0aebaf0cbbda64a238b34fe463c588336218cd9453d3f88e9/3D_1.jpg" data-mid="236534083" border="0"  src="https://freight.cargo.site/w/1000/i/3689867a30f6afa0aebaf0cbbda64a238b34fe463c588336218cd9453d3f88e9/3D_1.jpg" /&#62;


&#60;img width="1000" height="638" width_o="1000" height_o="638" data-src="https://freight.cargo.site/t/original/i/2f1bd49ef303d7f0ed4e22f7fae01bd0dd4ac39fe8dc0d9f182432cde203bf91/3D_5.jpg" data-mid="236534087" border="0"  src="https://freight.cargo.site/w/1000/i/2f1bd49ef303d7f0ed4e22f7fae01bd0dd4ac39fe8dc0d9f182432cde203bf91/3D_5.jpg" /&#62;
&#60;img width="1000" height="638" width_o="1000" height_o="638" data-src="https://freight.cargo.site/t/original/i/2a1f4372141a976a6a8f6c44ae19e5418082affe1bdd1dace7ffd82d93756fbe/3D_3.jpg" data-mid="236534085" border="0"  src="https://freight.cargo.site/w/1000/i/2a1f4372141a976a6a8f6c44ae19e5418082affe1bdd1dace7ffd82d93756fbe/3D_3.jpg" /&#62;
&#60;img width="1000" height="638" width_o="1000" height_o="638" data-src="https://freight.cargo.site/t/original/i/0753aca936b5780d3263dc559f0a492c216bcba9292e8d9c4b4c22830880f06e/3D_4.jpg" data-mid="236534086" border="0"  src="https://freight.cargo.site/w/1000/i/0753aca936b5780d3263dc559f0a492c216bcba9292e8d9c4b4c22830880f06e/3D_4.jpg" /&#62;
&#60;img width="1000" height="638" width_o="1000" height_o="638" data-src="https://freight.cargo.site/t/original/i/10a957282cd6db3f2ba72f62440ad325487fd68981995ff1ea8fcea2b9682275/3D_2.jpg" data-mid="236534084" border="0"  src="https://freight.cargo.site/w/1000/i/10a957282cd6db3f2ba72f62440ad325487fd68981995ff1ea8fcea2b9682275/3D_2.jpg" /&#62;



&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/38b349ec25f3eda6ab40d3a3d0001b39c77ce94eaef0787795646e722d446784/edit__01.gif" data-mid="236534095" border="0"  src="https://freight.cargo.site/w/690/i/38b349ec25f3eda6ab40d3a3d0001b39c77ce94eaef0787795646e722d446784/edit__01.gif" /&#62;
&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/3978695a9f09092e1373af75ceef35f51beb0f001fc2918b53882c9d26fff62e/edit__02.gif" data-mid="236534096" border="0"  src="https://freight.cargo.site/w/690/i/3978695a9f09092e1373af75ceef35f51beb0f001fc2918b53882c9d26fff62e/edit__02.gif" /&#62;

The idea was to re-design the sideline billboard giving it a new role as a refrigerator. 

That way, we could optimize Gatorade's investment in football and offer more than an advertisement, 
but show the real benefit of the product to change the game.


&#60;img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/950585bcd1b6df90a7c96a72943914fc1e97a1643fd73b8b0cc941860ae51202/IMG_0449_F.jpg" data-mid="236534088" border="0"  src="https://freight.cargo.site/w/1000/i/950585bcd1b6df90a7c96a72943914fc1e97a1643fd73b8b0cc941860ae51202/IMG_0449_F.jpg" /&#62;
&#60;img width="1145" height="1500" width_o="1145" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5a6cfe3d8d2a92e8525b7129cdbae5ca6afb4fcaa6c24c74dc7b4f1a2d6ab3e9/garrafa__bolt.png" data-mid="236534089" border="0"  src="https://freight.cargo.site/w/1000/i/5a6cfe3d8d2a92e8525b7129cdbae5ca6afb4fcaa6c24c74dc7b4f1a2d6ab3e9/garrafa__bolt.png" /&#62;
&#60;img width="1100" height="730" width_o="1100" height_o="730" data-src="https://freight.cargo.site/t/original/i/246b90624c7df30a97bdb114129ccdf01f8230dc64f040b166f4c7aa1b7fda88/post__photo--2.jpg" data-mid="236534090" border="0"  src="https://freight.cargo.site/w/1000/i/246b90624c7df30a97bdb114129ccdf01f8230dc64f040b166f4c7aa1b7fda88/post__photo--2.jpg" /&#62;



&#60;img width="1500" height="843" width_o="1500" height_o="843" data-src="https://freight.cargo.site/t/original/i/dfb056fbeb97413d003e146d9f4b3d74f5f03507b67c3f6ea128e906b00c6b3c/foto_2.jpg" data-mid="236534091" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/dfb056fbeb97413d003e146d9f4b3d74f5f03507b67c3f6ea128e906b00c6b3c/foto_2.jpg" /&#62;
&#60;img width="1100" height="730" width_o="1100" height_o="730" data-src="https://freight.cargo.site/t/original/i/ff7a42394e505741fc050bb55d9efb2904c26ad6005ce21642388da86760465d/post__photo--4.jpg" data-mid="236534093" border="0"  src="https://freight.cargo.site/w/1000/i/ff7a42394e505741fc050bb55d9efb2904c26ad6005ce21642388da86760465d/post__photo--4.jpg" /&#62;
&#60;img width="1500" height="843" width_o="1500" height_o="843" data-src="https://freight.cargo.site/t/original/i/fd662683932f3aeb017bfd54085a44af14c1d43916f07e197b6322f99f030f3a/foto_5.jpg" data-mid="236534092" border="0"  src="https://freight.cargo.site/w/1000/i/fd662683932f3aeb017bfd54085a44af14c1d43916f07e197b6322f99f030f3a/foto_5.jpg" /&#62;


&#60;img width="556" height="583" width_o="556" height_o="583" data-src="https://freight.cargo.site/t/original/i/64d582bec7a0d374da6896f4dabedc227fb2f91674cb495c5de8576238971c5f/white35million.png" data-mid="236961709" border="0"  src="https://freight.cargo.site/w/556/i/64d582bec7a0d374da6896f4dabedc227fb2f91674cb495c5de8576238971c5f/white35million.png" /&#62;



&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/1c38151e42e0f0761d2e47f3247a7d923e5a1e8240874f41e14113c82d636140/edit__03.gif" data-mid="236534097" border="0" data-scale="100" src="https://freight.cargo.site/w/690/i/1c38151e42e0f0761d2e47f3247a7d923e5a1e8240874f41e14113c82d636140/edit__03.gif" /&#62;


&#60;img width="1100" height="400" width_o="1100" height_o="400" data-src="https://freight.cargo.site/t/original/i/bab7462a4dbb06d62d55bab45c82c1c31745324237886a8042942be09e493061/divisas--2.jpg" data-mid="236534094" border="0"  src="https://freight.cargo.site/w/1000/i/bab7462a4dbb06d62d55bab45c82c1c31745324237886a8042942be09e493061/divisas--2.jpg" /&#62;


&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/c7d5418f1dfe98c124a0e0fb5c695e541d44d6168a8b915b57313aa04871ef83/edit__04.gif" data-mid="236534098" border="0"  src="https://freight.cargo.site/w/690/i/c7d5418f1dfe98c124a0e0fb5c695e541d44d6168a8b915b57313aa04871ef83/edit__04.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>FORD &#124; inclined world</title>
				
		<link>https://vinny-lucas.com/FORD-inclined-world</link>

		<pubDate>Fri, 01 Aug 2025 11:05:12 +0000</pubDate>

		<dc:creator>vinny&#38;lucas</dc:creator>

		<guid isPermaLink="true">https://vinny-lucas.com/FORD-inclined-world</guid>

		<description>Inclined WorldFord Motor Company
	︎︎︎︎︎︎&#38;nbsp; latam campaign

	A fantastic city was imagined to promote a car with a fantastic feature._
Ecosport was recognized as an off-road car among Brazilian consumers. 
With the SUV market in Brazil becoming more and more competitive over time, 
Ford had to do something to change this perception.

The task was to promote the new Ecosport as an urban car. 

To do that, we had to explore the Hill Launch Assist, an important asset for automatic cars in the city.
From this task, we created a film that shows a curious city where the streets are flat, but all the rest is inclined. 
Ultimately, you realize this is the effect of driving an Ecosport with Hill Launch Assist.

🎬&#38;nbsp; &#38;nbsp;Director: Saavedra + Landia🎨&#38;nbsp; &#38;nbsp;VFX: Clan VFX🎵&#38;nbsp; &#38;nbsp;Music: Antfood



&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/b437c0398c0ed8da4edb95edda167e8bec8df082a553b62d08e7d555fb5b5151/edit__3.gif" data-mid="236534078" border="0"  src="https://freight.cargo.site/w/690/i/b437c0398c0ed8da4edb95edda167e8bec8df082a553b62d08e7d555fb5b5151/edit__3.gif" /&#62;

&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/8c47857c82461e1d1be841570df61da331811d9059f8fefdd98f689e45a490fd/Screen-Shot-2016-06-02-at-11.24.01-AM-2.png" data-mid="236534071" border="0"  src="https://freight.cargo.site/w/1000/i/8c47857c82461e1d1be841570df61da331811d9059f8fefdd98f689e45a490fd/Screen-Shot-2016-06-02-at-11.24.01-AM-2.png" /&#62;
&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/6e18aff6d6c1977d12ad484cea33112f4e8f5776101d7292ffc044f7fc5aef3b/Screen-Shot-2016-06-02-at-11.27.26-AM-2.png" data-mid="236534075" border="0"  src="https://freight.cargo.site/w/1000/i/6e18aff6d6c1977d12ad484cea33112f4e8f5776101d7292ffc044f7fc5aef3b/Screen-Shot-2016-06-02-at-11.27.26-AM-2.png" /&#62;
&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/8e42185e3ca4d2f59de35fa096793c915ae5cebe02353359ba96811ae7b2b13f/Screen-Shot-2016-06-02-at-11.26.03-AM-2.png" data-mid="236534074" border="0"  src="https://freight.cargo.site/w/1000/i/8e42185e3ca4d2f59de35fa096793c915ae5cebe02353359ba96811ae7b2b13f/Screen-Shot-2016-06-02-at-11.26.03-AM-2.png" /&#62;
&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/3925d65a05efc3d2228b306a98f1eee05234a0532be4ede78571d76415c024ad/edit__2.gif" data-mid="236534077" border="0"  src="https://freight.cargo.site/w/690/i/3925d65a05efc3d2228b306a98f1eee05234a0532be4ede78571d76415c024ad/edit__2.gif" /&#62;

In addition to the commercial, we also created a new interaction on the Ford website, making the Ecosport inclined.

&#60;img width="1008" height="3000" width_o="1008" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b94e1e7b3dc6f916c5f13c23c861c48691ae48addf4d88e663edfff91a4fc1f8/SITE__ecosport---pasta.jpg" data-mid="236534079" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/b94e1e7b3dc6f916c5f13c23c861c48691ae48addf4d88e663edfff91a4fc1f8/SITE__ecosport---pasta.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>STELLA &#124; isabella artois</title>
				
		<link>https://vinny-lucas.com/STELLA-isabella-artois</link>

		<pubDate>Fri, 01 Aug 2025 11:05:21 +0000</pubDate>

		<dc:creator>vinny&#38;lucas</dc:creator>

		<guid isPermaLink="true">https://vinny-lucas.com/STELLA-isabella-artois</guid>

		<description>Isabella ArtoisStella Artois

	︎︎︎︎︎︎&#38;nbsp; innovation

	Only 25% of the companies leadership positions are occupied by women.Stella Artois had a little known character in its history.
Isabella Artois, a woman who became our CEO in 1726, before that role even existed.So we changed our centenary beer’s name for her name to inspire women.

🎬&#38;nbsp; &#38;nbsp;Director: Mayra Ferro &#38;amp; Kaká Gonçalves + Boiler🎨&#38;nbsp; &#38;nbsp;VFX: Célula🎵&#38;nbsp; &#38;nbsp;Music: Satélite
&#60;img width="2560" height="982" width_o="2560" height_o="982" data-src="https://freight.cargo.site/t/original/i/674ed63d20686d81a7f4f532c078e70e8a30461fcd884194c46c0f265b40c102/design-2.jpg" data-mid="236534156" border="0"  src="https://freight.cargo.site/w/1000/i/674ed63d20686d81a7f4f532c078e70e8a30461fcd884194c46c0f265b40c102/design-2.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/896451a804398ef1fd37e1386cea4cc5c1c7649dbaf894f5e27fc8ef421369cc/Square_Sign_Mockup.jpg" data-mid="236534154" border="0"  src="https://freight.cargo.site/w/1000/i/896451a804398ef1fd37e1386cea4cc5c1c7649dbaf894f5e27fc8ef421369cc/Square_Sign_Mockup.jpg" /&#62;
&#60;img width="1500" height="1140" width_o="1500" height_o="1140" data-src="https://freight.cargo.site/t/original/i/56c2a764a281eb97b04cde2ab57d07372069e0c25a6b867c2cca9a84ddcb9f9c/type.jpg" data-mid="236534155" border="0"  src="https://freight.cargo.site/w/1000/i/56c2a764a281eb97b04cde2ab57d07372069e0c25a6b867c2cca9a84ddcb9f9c/type.jpg" /&#62;
&#60;img width="1400" height="1013" width_o="1400" height_o="1013" data-src="https://freight.cargo.site/t/original/i/19c98056f39e2be4220289ade0a466f09eb9f058ed50a513c84f21e23b172de1/color2.jpg" data-mid="236534157" border="0"  src="https://freight.cargo.site/w/1000/i/19c98056f39e2be4220289ade0a466f09eb9f058ed50a513c84f21e23b172de1/color2.jpg" /&#62;


&#60;img width="1500" height="1020" width_o="1500" height_o="1020" data-src="https://freight.cargo.site/t/original/i/8a90ac67259c19062c875824abe1af77a928a9845f056f43c545a4c809e3607f/packlata-03.jpg" data-mid="236534152" border="0"  src="https://freight.cargo.site/w/1000/i/8a90ac67259c19062c875824abe1af77a928a9845f056f43c545a4c809e3607f/packlata-03.jpg" /&#62;
&#60;img width="1500" height="1020" width_o="1500" height_o="1020" data-src="https://freight.cargo.site/t/original/i/287097be7e22ad673f31cc7684e4e2b9dc5ddab6914d999ee1d969e74a1d41d4/packlata-03_2.jpg" data-mid="236534151" border="0"  src="https://freight.cargo.site/w/1000/i/287097be7e22ad673f31cc7684e4e2b9dc5ddab6914d999ee1d969e74a1d41d4/packlata-03_2.jpg" /&#62;


&#60;img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f280236240d001699eaa98e452678d8df997063c02d3d27c92e8a06799a77827/Woman-Holding-iPhone-Mockup-PSD.jpg" data-mid="236534159" border="0"  src="https://freight.cargo.site/w/1000/i/f280236240d001699eaa98e452678d8df997063c02d3d27c92e8a06799a77827/Woman-Holding-iPhone-Mockup-PSD.jpg" /&#62;
&#60;img width="1500" height="1071" width_o="1500" height_o="1071" data-src="https://freight.cargo.site/t/original/i/c29489634af3ddfab35851a3513cab4e32e406e6f2a1d996f8c3de5eafdf6d79/mobile.jpg" data-mid="236534158" border="0"  src="https://freight.cargo.site/w/1000/i/c29489634af3ddfab35851a3513cab4e32e406e6f2a1d996f8c3de5eafdf6d79/mobile.jpg" /&#62;

	
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/330cb7bf628b735608d5dfc8d19ea2784cffc8a805dce3f2727411da7b11dbd6/laptop.jpg" data-mid="236534150" border="0"  src="https://freight.cargo.site/w/1000/i/330cb7bf628b735608d5dfc8d19ea2784cffc8a805dce3f2727411da7b11dbd6/laptop.jpg" /&#62;
&#60;img width="1400" height="933" width_o="1400" height_o="933" data-src="https://freight.cargo.site/t/original/i/8b941dca6e6792cbc0a001919ad50f48519ceba8ed681d61ed5057610653149c/shirt-02.jpg" data-mid="236534163" border="0"  src="https://freight.cargo.site/w/1000/i/8b941dca6e6792cbc0a001919ad50f48519ceba8ed681d61ed5057610653149c/shirt-02.jpg" /&#62;
&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/7f3b2fa66617beaa060b7850cb420a72256bc4a0e040572f2c0a7e5930bcb833/edit-3.gif" data-mid="236534147" border="0"  src="https://freight.cargo.site/w/690/i/7f3b2fa66617beaa060b7850cb420a72256bc4a0e040572f2c0a7e5930bcb833/edit-3.gif" /&#62;









We did that on social network too, and people startet to changed their own names
 for the name of inspiring women, creating a movement inspired by Isabella Artois.



#elainspira


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</description>
		
	</item>
		
		
	<item>
		<title>FORD &#124; cockatoo</title>
				
		<link>https://vinny-lucas.com/FORD-cockatoo</link>

		<pubDate>Fri, 01 Aug 2025 11:05:16 +0000</pubDate>

		<dc:creator>vinny&#38;lucas</dc:creator>

		<guid isPermaLink="true">https://vinny-lucas.com/FORD-cockatoo</guid>

		<description>CockatooFord Motor Company

	︎︎︎︎︎︎&#38;nbsp; latam campaign

	We found the best actor to promote the Ford KA’s voice command.

Ford KA was fighting to find its space back in the Brazilian market. 
The company wanted to use its voice command to promote the car in a new campaign.

The feature was not necessarily new, but the one who would present it could be. 
The idea was to have a cockatoo using the Ford KA’s voice command 
to present the feature and new tagline.

🎬&#38;nbsp; &#38;nbsp;Director: Pedro Becker + FatBastards🎨&#38;nbsp; &#38;nbsp;VFX: Nash🎵&#38;nbsp; &#38;nbsp;Music: RAW Audio



&#60;img width="2560" height="1400" width_o="2560" height_o="1400" data-src="https://freight.cargo.site/t/original/i/8a33289407aab9fca3d9a01981f94da376b0ea3e457e95268d47a5d4d0ec6a4e/MOOD__cacatua_2560.jpeg" data-mid="236534101" border="0"  src="https://freight.cargo.site/w/1000/i/8a33289407aab9fca3d9a01981f94da376b0ea3e457e95268d47a5d4d0ec6a4e/MOOD__cacatua_2560.jpeg" /&#62;




instagram
As part of the social media strategy of this campaign we’ve created a Cockatoo’s profile on Instagram,where this cute bird posted videos using the voice command in so many ways, promoting Ford KA’s features.

&#60;img width="666" height="1501" width_o="666" height_o="1501" data-src="https://freight.cargo.site/t/original/i/a07e423e15f02d743d6c3ccda39509a56d2e08265c6190f64e84841e12397a87/cacatua_1.jpg" data-mid="238556290" border="0"  src="https://freight.cargo.site/w/666/i/a07e423e15f02d743d6c3ccda39509a56d2e08265c6190f64e84841e12397a87/cacatua_1.jpg" /&#62;
&#60;img width="693" height="1501" width_o="693" height_o="1501" data-src="https://freight.cargo.site/t/original/i/341f1043215465a32ddc5e63fc83ed181541e6e2ad973cd5cb71c825a9c9e686/cacatua_3.jpg" data-mid="238534032" border="0"  src="https://freight.cargo.site/w/693/i/341f1043215465a32ddc5e63fc83ed181541e6e2ad973cd5cb71c825a9c9e686/cacatua_3.jpg" /&#62;
&#60;img width="693" height="1501" width_o="693" height_o="1501" data-src="https://freight.cargo.site/t/original/i/1342021f68401ced252b8d3e1a3a4e535274f1ff3ffe3cae2fb3870fde24d160/cacatua_2.jpg" data-mid="238534031" border="0"  src="https://freight.cargo.site/w/693/i/1342021f68401ced252b8d3e1a3a4e535274f1ff3ffe3cae2fb3870fde24d160/cacatua_2.jpg" /&#62;


&#60;img width="538" height="198" width_o="538" height_o="198" data-src="https://freight.cargo.site/t/original/i/cb9c9a7c9b14542b3de5b3f5dd30776097483bc2bf86ba83e0f34b98adf8cf87/twitter__cacatuav2.png" data-mid="236962069" border="0"  src="https://freight.cargo.site/w/538/i/cb9c9a7c9b14542b3de5b3f5dd30776097483bc2bf86ba83e0f34b98adf8cf87/twitter__cacatuav2.png" /&#62;
twitterOn Twitter, the Cockatoo interacted with their fans clearing doubts about Ford KA and also promoting it features.



&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2f2f7f033a8900a61fc6f3feddf457ba0173900156e2e9a50f94b27f07024691/twitter-2.jpg" data-mid="238534033" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/2f2f7f033a8900a61fc6f3feddf457ba0173900156e2e9a50f94b27f07024691/twitter-2.jpg" /&#62;We also promoted a special “Cockatoo Rock Playlist” on Spotify for all Ford followers.


&#60;img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/d674f4230db3d6d57540da2339cf94a08839ab361299bd9b271a5b3659fa54d4/original-8953c5cfc4bf26578308d60adb6069e6.gif" data-mid="236960589" border="0"  src="https://freight.cargo.site/w/800/i/d674f4230db3d6d57540da2339cf94a08839ab361299bd9b271a5b3659fa54d4/original-8953c5cfc4bf26578308d60adb6069e6.gif" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/17fedb08e29358af2cce2921ac1107f8626521d220a20cf8cdf1461322ce494e/spotify.png" data-mid="236534106" border="0"  src="https://freight.cargo.site/w/1000/i/17fedb08e29358af2cce2921ac1107f8626521d220a20cf8cdf1461322ce494e/spotify.png" /&#62;
I hope you've watched the film carefully.&#60;img width="690" height="388" width_o="690" height_o="388" data-src="https://freight.cargo.site/t/original/i/cd0880b666cffad5fac209d32118590f8924a4ed6669efc2fdfafab615453190/edit__vinny.gif" data-mid="236534108" border="0"  src="https://freight.cargo.site/w/690/i/cd0880b666cffad5fac209d32118590f8924a4ed6669efc2fdfafab615453190/edit__vinny.gif" /&#62;
</description>
		
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