Cockatoo
Ford Motor Company/ campaign
We found the best actor to promote the Ford KA’s voice command.
_
Ford KA was fighting to find its space back in the Brazilian market.
The company wanted to use its voice command to promote the car in a new campaign.
The feature was not necessarily new, but the one who would present it could be.
The idea was to have a cockatoo using the Ford KA’s voice command to present
the feature and new tagline.
_
Ford KA was fighting to find its space back in the Brazilian market.
The company wanted to use its voice command to promote the car in a new campaign.
The feature was not necessarily new, but the one who would present it could be.
The idea was to have a cockatoo using the Ford KA’s voice command to present
the feature and new tagline.
![](https://freight.cargo.site/t/original/i/8a33289407aab9fca3d9a01981f94da376b0ea3e457e95268d47a5d4d0ec6a4e/MOOD__cacatua_2560.jpeg)
instagram
As part of the social media strategy of this campaign
we’ve created a Cockatoo’s profile on Instagram,
where this cute bird posted videos using the voice command
in so many ways, promoting Ford KA’s features.
![](https://freight.cargo.site/t/original/i/9ecd19c4c3094420d20ef013929505be245d839f7ea54c64256d24ed6f939931/cacatua_mobile-2.png)
twitter
On Twitter, the Cockatoo interacted with their fans
clearing doubts about Ford KA and also promoting it features.
![](https://freight.cargo.site/t/original/i/40e39e246df634fecac55123da5497a7a073a14ff70431bf9b0dbfa4216d1d6f/twitter__post.png)
![](https://freight.cargo.site/t/original/i/6d2237f66e072c725fd868062738f000fc860ab8f7cdab882186f5b0362db6fd/2746926686105239e1262ee3879c534a.gif)
We also promoted a special “Cockatoo Rock Playlist” on Spotify for all Ford followers.
![](https://freight.cargo.site/t/original/i/17fedb08e29358af2cce2921ac1107f8626521d220a20cf8cdf1461322ce494e/spotify.png)
I hope you've watched the film carefully.
![](https://freight.cargo.site/t/original/i/cd0880b666cffad5fac209d32118590f8924a4ed6669efc2fdfafab615453190/edit__vinny.gif)
![](https://freight.cargo.site/t/original/i/b292abf373e780c7b554c349093d709b888074a54c03133d6e6935b0a46f4f15/twitter__cacatua.png)