Isabella Artois
Stella Artois/ innovation
Only 25% of the companies leadership positions are occupied by women.
Stella Artois had a little known character in its history.
Isabella Artois, a woman who became our CEO in 1726, before that role even existed.
So we changed our centenary beer’s name for her name to inspire women.
Stella Artois had a little known character in its history.
Isabella Artois, a woman who became our CEO in 1726, before that role even existed.
So we changed our centenary beer’s name for her name to inspire women.
![](https://freight.cargo.site/t/original/i/674ed63d20686d81a7f4f532c078e70e8a30461fcd884194c46c0f265b40c102/design-2.jpg)
![](https://freight.cargo.site/t/original/i/896451a804398ef1fd37e1386cea4cc5c1c7649dbaf894f5e27fc8ef421369cc/Square_Sign_Mockup.jpg)
![](https://freight.cargo.site/t/original/i/56c2a764a281eb97b04cde2ab57d07372069e0c25a6b867c2cca9a84ddcb9f9c/type.jpg)
![](https://freight.cargo.site/t/original/i/19c98056f39e2be4220289ade0a466f09eb9f058ed50a513c84f21e23b172de1/color2.jpg)
![](https://freight.cargo.site/t/original/i/8a90ac67259c19062c875824abe1af77a928a9845f056f43c545a4c809e3607f/packlata-03.jpg)
![](https://freight.cargo.site/t/original/i/287097be7e22ad673f31cc7684e4e2b9dc5ddab6914d999ee1d969e74a1d41d4/packlata-03_2.jpg)
![](https://freight.cargo.site/t/original/i/f280236240d001699eaa98e452678d8df997063c02d3d27c92e8a06799a77827/Woman-Holding-iPhone-Mockup-PSD.jpg)
![](https://freight.cargo.site/t/original/i/c29489634af3ddfab35851a3513cab4e32e406e6f2a1d996f8c3de5eafdf6d79/mobile.jpg)
![](https://freight.cargo.site/t/original/i/330cb7bf628b735608d5dfc8d19ea2784cffc8a805dce3f2727411da7b11dbd6/laptop.jpg)
![](https://freight.cargo.site/t/original/i/8b941dca6e6792cbc0a001919ad50f48519ceba8ed681d61ed5057610653149c/shirt-02.jpg)
![](https://freight.cargo.site/t/original/i/7f3b2fa66617beaa060b7850cb420a72256bc4a0e040572f2c0a7e5930bcb833/edit-3.gif)
We did that on social network too, and people startet to changed their own names
for the name of inspiring women, creating a movement inspired by Isabella Artois.
#elainspira
![](https://freight.cargo.site/t/original/i/0b7383dc26a5bc245d310587ebd803c2df9dba4df24fc370f9afd95d884ad24b/PR.jpg)
![](https://freight.cargo.site/t/original/i/dfd6011383b4a64b5ac22c8a161853f35d204f220f901799c7234cd26db15ef4/Stella_Artois_Isabella_Boomerang_01_Vertical.gif)
![](https://freight.cargo.site/t/original/i/599c270e278c2854b42012061804b5b7796c9c5f0b53269cd3093d638b3995e2/Stella_Artois_Isabella_BumperAd_02_Vertical.gif)
![](https://freight.cargo.site/t/original/i/3d23f2e84baa5e1ec9c41600b5bb96333d1dac756898eca0c60a39e4daa5f7e4/Stella_Artois_Isabella_Boomerang_02_Vertical.gif)
![](https://freight.cargo.site/t/original/i/04224b0044b91a58164f910c2a21f7090180f3059e7c001f7fd5335d40048f50/PDV_3.jpg)
![](https://freight.cargo.site/t/original/i/db0a36bf4962bbb464f1f9f00f5fffa5bb5338872a8ca948c91d36d6968a5ac0/PDV_2.jpg)
![](https://freight.cargo.site/t/original/i/8c24c2f6da0694198387eea45bb0a8b985ccc20668856299a43635c3b4373bba/PDV_4.jpg)
![](https://freight.cargo.site/t/original/i/7abbcd254c42c8e0c6903e3e4be70777d8d17fd58e216fba87c1dca1315ff916/PDV_1.jpg)