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Isabella Artois

Stella Artois
/ innovation

Only 25% of the companies leadership positions are occupied by women.
Stella Artois had a little known character in its history.
Isabella Artois, a woman who became our CEO in 1726, before that role even existed.
So we changed our centenary beer’s name for her name to inspire women.

We did that on social network too, and people startet to changed their own names
for the name of inspiring women, creating a movement inspired by Isabella Artois.