Mirros
Ford Motor Company
︎︎︎︎︎︎ latam campaign
A real story about overcoming challenges with the ones you trust.
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After engine problems and lost leadership in Brazil, Ford Ranger needed to regain trust.
On Father’s Day, a 3-minute film told the true story of a farmer who dreamed of a son to help on the farm but found his strongest partner in his youngest daughter.
Aired in the country’s most premium TV slot, the emotional campaign reinforced the concept “Go through challenges beside whom you trust,” restoring Ranger’s image and returning it to #1 in the market.
_
After engine problems and lost leadership in Brazil, Ford Ranger needed to regain trust.
On Father’s Day, a 3-minute film told the true story of a farmer who dreamed of a son to help on the farm but found his strongest partner in his youngest daughter.
Aired in the country’s most premium TV slot, the emotional campaign reinforced the concept “Go through challenges beside whom you trust,” restoring Ranger’s image and returning it to #1 in the market.
🎬 Director: Ricardo Carelli
🎨 VFX: VetorZero
🎵 Music: A9
