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Ford Motor Company
/ campaign

A pre-launch campaign for the arrival of Ford Mustang in Brazil,
inviting the consumers to book their Mustangs on a special website.

Ford was bringing Mustang to the Brazilian market for the first time in history.
The challenge was to get the audience excited about the new, generate leads,
and use Mustang's heritage to increase Ford's brand perception in the market.


This campaign had a digital strategy
on Youtube, Facebook and Instagram based
on retargeting the “Thunder” viewers.

According to their interests we separated them in three groups
and each group was impacted by one of the three films.
That’s why each story exploresthe car’s personality in a single way.

interactive site

An interactive website was created for clients
to register their purchase intention.
An animated Mustang interacted with the user
in each registration step, presenting its main features.

After typing your name on the website, a Mustang would write it through a burnout, one of the main features of the car for the launch campaign.