Human at heart
Skoda
︎︎︎︎︎︎ global campaign
Škoda wanted to introduce its concept car to the world, a car whose innovation
was inspired by people, by the millions who have driven a Škoda.
The Vision O represents this evolution, a forward-looking concept shaped
not only by innovation but also by people’s curiosity and aspirations.
The most human-centred car ever created, proving that the future
is brighter when shaped with a human touch.
was inspired by people, by the millions who have driven a Škoda.
The Vision O represents this evolution, a forward-looking concept shaped
not only by innovation but also by people’s curiosity and aspirations.
The most human-centred car ever created, proving that the future
is brighter when shaped with a human touch.
🎬 Director: Aggressive + Cinq
Two teaser films were created and shared on Škoda’s social channels, offering a glimpse into the interior
and exterior details of the car, all designed to spark curiosity and build anticipation.
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Here are a few stills we put together from the film’s visual style, capturing its mood,
colors, and storytelling in static images that help bring the concept to life.
and exterior details of the car, all designed to spark curiosity and build anticipation.
Here are a few stills we put together from the film’s visual style, capturing its mood,
colors, and storytelling in static images that help bring the concept to life.
On social media, following the teaser and reveal, we promoted the Vision O with posts that explored the campaign concept.
As part of the campaign, we unveiled a striking series of billboards showcasing Škoda’s new concept car,
turning city streets into windows to the future of mobility.
Klaus Zellmer, CEO of Škoda Auto, at the world premiere of the brand-new Škoda Vision O design concept in Munich.
Automotive influencers from around the world explored the Vision O’s features and details, creating original content for their channels.
Discover more about the Vision O.
Behind the scenes
